Our Story

Katybug’s began with a simple idea: family, creativity, and a passion for fashion can build something truly special. What started as a fun mother–daughter hobby in our garage slowly grew into the boutique we are so proud of today.

Before clothing ever entered the picture, my daughter Kaitlin and I spent countless hours crafting wood décor and traveling to vendor shows across South Dakota and Nebraska. Those long days and late nights became our favorite memories—full of laughter, conversation, and time spent just being “two peas in a pod.” When it came time to name our business, choosing Katybug’s felt natural. Kaitlin has been my “Katybug” since she was little, and our ladybug logo pays tribute to my mom’s former shop, Ladybug’s Picnic, honoring the generations of women who inspired us.

In December 2016, we turned our shared love for fashion into something more. We wanted to create a boutique where women could find trendy, affordable pieces that make them feel confident and excited to get dressed. Over the years, our boutique in Winner, SD has grown with the continued support of our amazing customers—and we’re honored to have been voted as one of the Best Boutiques in US in 2018 and 2020.

What truly drives us is helping you feel your best. Putting together outfits for friends, family, and customers is something that brings me so much joy, and seeing someone light up when they find that perfect piece is why we do what we do.

Thank you for being here and for being part of our journey. We can’t wait to help brighten your day—one outfit at a time.